Our Services

Why Internet video?

1. Video is a great marketing tool

Today, millions of consumers watch online videos. According to comScore:

  • 10 billion videos were viewed online in December 2007 alone!
  • The average Internet user spends three hours per month watching Internet videos.

Now, thanks to Videoagency, you too can take advantage of this by creating your own company video to reach out to your target audience all over the world. Our video will help raise awareness of your company, its products and services as well as help you acquire new customers in new markets.

2. Video increases sales

A video that is designed to speak to your target audience can increase your sales online. Consumers are more likely to buy a product or service after they have seen a video for several reasons.

Firstly, video engages the viewer, bringing them closer to the company on a personal level. A video could introduce the team, the office/workshop and the surroundings.

Secondly, a video may also let them see the product or service in action, allowing them to relate to it. A demonstration of the product or an interview review can enforce this.

Overall, a video conveys trust and reassures the viewer, normally resulting in a sale or ‘conversion’ on the website.

3. Video increases your ranking on major search engines

Major search engines, such as Google and Yahoo!, now recognize that users enjoy (and expect!) to watch videos online.

In fact, video content is now indexed and displayed directly in the Search Engine Results Pages (SERP). See an example below, where “how to tie a tie” was searched on Google:

Screenshot demonstrating SERP on Google

Now imagine your video appearing on page 1 of Google for keywords that your target client would typically type to find your product or service. Add to this the fact that users are more likely to enter a sale after having watched a video and you will understand why video is the next big thing for online business!

Video = Big Business!

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Services overview

Production

Produce We establish the requirements for your video together. If necessary, we can offer guidance with the structuring and scripting of the video to ensure it is optimized for Internet viewing.

We send you one of our local professional filmmakers to shoot your video. Our professional editing team edits the video and encodes it for Internet use. Et voilà! Read more about our video production service.

Optimization

Optimize Producing the video is just half the battle. The video needs to be optimized for visibility on search engines, a new technique called ‘Video Search Engine Optimization’ (VSEO).

We carry out detailed keyword research and add these keywords to the metadata that accompanies your video. (Your video is then associated with all the search terms that your target audience would use to look for your business.)

We can also advise you on where to place the video on your own website to optimize your conversions as well as create a video sitemap. Read more about our VSEO service.

Diffusion

Diffuse This is the second step in VSEO. To maximize the exposure of your video, we diffuse it on all (approved) video platforms on the Internet (YouTube, MetaCafe etc…).

This gives you the broadest possible viewership and a better ability to reach your target audience. Read more about our VSEO service.